Ever since their debut ten years ago in Athens, Armenia has been an interesting country at the ESC, never afraid to push boundaries or send in music slightly at odds with the typical eurovision style.
Their big tour de force of being different must of course be the fantastic "Not Alone" who rightly ended in fourth place, equalling Armenia's best showing to date. This year's entry is in some ways a distant cousin to "Not Alone".
What I really love here is the production. That looming, foreboding eruptive sound before the first chorus that reminds me of the giant glissando in "A Day In The Life" by the Beatles. The ethnic touches that come in and blend in so well with everything else by the end. Iveta herself.
Sadly I am yet to connect with the actual song. That's a bit of a problem.
Qualifier:
Yes. This will surely appeal to enough people. Could "Face The Shadow" qualify, this certainly will.
My grade: 2/5
Iveta Mukuchyan / LoveWave (Armenia 2016 preview clip)
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