Saturday, February 6, 2016
Spain organised a final - and I say yay
I have understood that the national broadcaster RTVE is not exactly at the height of its glory right now. Seldom a ratings winner, seen by many as a mouthpiece for local politicians rather than an objective news provider, not seldom getting suspected of having some sort of agenda.
These are not my theories, these are things I picked up from here and there across the social media and other internet hangouts. But maybe they would need some quality flagship programming that could bring in viewers and help rebuild the brand.
Having a popular national final for Eurovision is not a bad weapon at all. And for a first step in that direction, the Spanish final was not bad at all. I'd just like to point out a few ways of making it even better for years to come.
Make it bigger.
In a record industry like the Spanish it couldn't be hard to find ten or twelve entries that were good enough. This way, you can have a more quick-paced show with a more intense tempo and make better use of the broadcast time.
Make it local.
There is loads of songwriting talent in Spain. You really don't need tired rewrites like "Victorious".
Make it better.
Use more time to rehearse. Help the artists out with choreographers and stylists. Try to make every entry look as good on-screen as is only possible. Performing on a top notch tv show with high ratings is something many singers will want to do.
As for the winner, I say it was the only possibility that made sense. "Say Yay!" is a happy, contemporary and catchy track, balancing on the fine line between being infectious and being terribly annoying. Which is not a bad thing if you want to have a hit single.
What it needs now is a complete makeover. It needs better backing vocalists, it needs better styling, it desperately needs a choreographer with an idea of what looks good on television. All of this without removing the strong personality of Barei.
Do this badly and we will be looking at a Spanish version of Ann Sophie. Do it well and we could be looking at a contender, possibly Spain's best chance of success since Beth.
Barei / Say Yay (Spain 2016 - studio version)