A Swede who lives in Finland and who is lost in Euroland - the wonderful world of Eurovision
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Tuesday, May 6, 2014

A 7th place is no good in Sweden

You didn't really expect Sweden to just sit back and take it easy for a couple of years just because Loreen won two years ago, did you? SVT would love to snatch back the trophy and show who is in charge - and Sanna Nielsen being a big favourite with the OGAE network suits the Swedes perfectly.

After last night's jury final - the important rehearsal that the juries watch before they cast their votes - the Swedish press seems to be truly on the train as well, whispering about a possible victory on Saturday night.

This is where it is getting problematic. If they are wrong and my gut feeling is right, that is. If "Undo" really is a tiny bit too polished and pleasant to grab the really high ballad points and that perhaps a 7th place seems reasonable and most possible.

In many countries a 7th place would be celebrated like a victory. If Portugal or Montenegro or Finland came home with a 7th place there would be huge happy headlines, and the general feeling that somebody added an extra day of Christmas. Not in Sweden, however.

If Sanna ends in 7th place, the Swedish press will call it a miscalculation if they are in a kind mood. Somebody will call it a fiasco. Somebody will surely question if this will have negative consequences on Sanna's career and so on.

This is what being fairly successful does to your expectations. There is definitely nothing wrong with Sweden's ambitions - I applaud them - but when you get used to doing well you expect that every time.

Sanna is surely not the only one with this kind of pressure. I wonder how the UK press would react to a 7th place for Molly - would they cheer for the best result in five years or would they label it a disappointment and ignore her from that point on?

I'm afraid I know what I think.

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