Saturday, March 10, 2018
Tobson predicts: Melodifestivalen 2018
The criticism this year has been deafening and the ratings have not been what they should be. Will the viewers come back for the final or will we have the lowest amount of people watching in years?
As I listened through the 12 finalists this morning I have to admit they are a better bunch than I would have remembered. The overall quality is fine and there is no entirely hopeless entry here. Not everything's my cup of tea but that is a very different thing indeed.
Had this been a national final in Slovenia or Spain it would have been sensational. Melodifestivalen is still the most solid national final around. But I think Sweden has lost its grip a little bit.
Sweden aims at being a super power at Eurovision. The clear aim every year is to win. After a few years of tremendous success, it feels like Sweden lost the lead. Other countries are pushing the contest in other directions - who would have thought Belgium would be one of the countries pushing the envelope? - and Sweden is no longer the clear big brother.
The Zeitgeist passed from the slightly generic but super effective songs into something else. Something touched by the fingers of the Sobral siblings, possibly. Most of the songs chosen for 2018 have personality and something of their own, something fresh, while Sweden is still in the same place as they were two years ago. The same radio friendly sound, the same preoccupation with staging over songwriting.
Maybe tonight's winner will still do well in Lisbon. A top ten is in no way out of reach. With a bit of luck the Swedish entry could fill a gap in the lineup and snatch another top five spot. But Eric, Loreen, Sanna, Måns and Frans all went in and showed everyone how it should be done. They didn't rely on luck. And that is a major shift.
Maybe SVT won a bit too much and got a bit too content with themselves and thought the audience would stay put regardless. Some quotes from the production suggest this could be the case. Maybe a real shakeup in the team could go some good for 2019?
But tonight, then? Who would be the best choice for Lisbon?
Jessica Andersson had been a good choice has the choice worked better live. A surprising lack of energy in the semi just underlined the impression of her being a budget version of Helene Fischer. Samir & Viktor has the most infectious jam going on but they have no interest in taking it abroad. Felix Sandman has momentum but would be perceived too much like last year's flavour come May.
John Lundvik, then? There is a buzz around him that can't be denied and he has a very inviting aura and a fantastic voice. But will the international jury go for something as traditional? They shouldn't.
For the second year running Sweden will go for a pop guy with a smooth song and stunning visuals. It is highly unusual that Sweden goes for two so similar packages on consecutive years, but Benjamin Ingrosso has a much better song than last year's entry. "Dance You Off" is also the song that feels most like an idea of its own and could possibly be a nod towards more creativity among songwriters next year.
And of course I will be on Twitter tonight. Join me there!