Melodifestivalen 1997 was going to be the real start of something new, according to host SVT Göteborg. After a few lean years with few hits and fewer viewers, it was time to wipe out the old and bring in the new.
Songs were especially commissioned by the likes of Jonas Berggren of Ace of Base and the still rather fresh pop discovery Robyn (who was later set for international stardom and quite a lot of it too), backing tracks were allowed and the whole production should have a scent of fresh air.
What an anticlimax then, that the first song in the running was as stereotypical for 80's and 90's Melodifestivalen entries as could be.
Dance orchestra vocalist Monia Sjöström gave it a brave effort vocally, but "Nu idag" didn't stand a chance against the supposedly more modern competition and ended second last.
In retrospect, it would be more anticlimactic that a song just as dated and with just as distinct a taste of dust went on to win the whole thing, only to bomb a few weeks later in Dublin.
Unlike blond, at least Monia had some sparkle in her eyes and a fair share of charm and her song has stood the test of time better than most of the more modern ones.
Monia - Nu idag (Sweden 1997 national final)
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